Digital Marketing Course

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Digital Marketing Course

  • 01

Module 1: Digital Marketing Overview

  • What is digital marketing?
  • Difference between traditional marketing and digital marketing?
  • Importance of Digital Marketing
  • Scope of Digital Marketing
  • Imp Factors(Modules) in Digital Marketing
  • Who can Learn Digital Marketing Course?
  • Types of Job and Salaries in DM Industry
  • 02

Module 2: Website creation

  • Website in HTML and WordPress
  • Static and dynamic Website
  • How to Buy Website Domain and Hosting Server
  • How to connect domain with hosting server
  • Uploading website on Server
  • Brief about HTML, CSS, JavaScript
  • Structure of HTML Code
  • Adding Google Map, Enquiry Form and Live Chat
  • Basic Knowledge of CPanel and FTP
  • Free Theme and HTML Template
  • Creation of Business Email id
  • 03

Module 3: Search Engines Algorithm

  • Why Search Engines Make Algorithm
  • Latest Google Algorithm and updates
  • Google Panda Algorithm
  • Google Hummingbird Algorithm
  • Google Mobile Friendly Update
  • Google EMD Algorithm
  • Google Pigeon Algorithm
  • Google Caffeine Algorithm
  • Google Algorithm News
  • 04

Module 4: Advance SEO Course

(A) On Page Seo

  • Introduction of SEO and Benefits
  • Types of SEO
  • SEO For APP and Website
  • Search Engine Spider
  • Search Engine Basics
  • Major Search Engines
  • Top SEO blogs
  • Web Ranking
  • Back links and its important
  • Important Web Browser Extension
  • Important SEO Tools
  • Domain and Page Authority
  • Keywords Research & Analysis
  • LSI Technique
  • Initial Site Analysis
  • Competitor Analysis
  • Keywords Density
  • Keywords Placement
  • Keyword Stuffing
  • Page Mapping of Keywords
  • Title & Meta Tag Optimization
  • Site Structure Analysis
  • URL renaming/re-writing
  • H1, H2, H3 Tags
  • Anchor Text
  • Creating of Favicon
  • Content Optimization
  • Paragraph & Tag Optimization
  • HTML Validation
  • No follow and do follow Links
  • Internal/External Links
  • Image Optimization
  • Outbound/Inbound Links
  • XML & Html Sitemap
  • Robots file
  • Canonical Tag Optimization
  • Checking Keywords Ranking
  • 404 Error Removal & Redirects
  • 301 / 302 redirection
  • Header & Footer Optimization
  • Alexa Analytics
  • Schema(Google Structure Data)
  • Open Graph
  • Twitter Card

(B) Off Page SEO

  • Search Engines Submission
  • Directory Submission
  • Social Bookmarking
  • Blog Commenting
  • Blog Posting
  • Article Submission
  • Image Submission
  • PPT Submission
  • PDF Submission
  • Logo Submission
  • Info graphic Submission
  • Video Submission
  • Web 2.0 Submission
  • Forum and Press Release
  • Free Classified Submission
  • Google Map Creation
  • Address Verification
  • Question & answering
  • Guest Posting
  • Local Business Listing
  • Google Business Reviews
  • Other Business Review

(C) Google Webmaster Tool             

  • Brief introduction
  • Benefits for website and app
  • setup and Verification website

D) Google Analytics Tool                       

  • Brief introduction
  • Benefits for website and app
  • Setup of Google analytics

(E) Reporting                                                   

  • SEO Reporting
  • Keyword Ranking Reporting
  • Website Analyzing Reporting
  • Competitor analysis Reporting
  • User Traffic Reporting

(F) Important Activity                            

  • Algorithm Penalty Control
  • SEO Audits
  • Local SEO
  • SEO Factors
  • Business Planning
  • 05

MODULE 5 : SEO Tools And Uses

  • Semrush
  • Screaming Frog
  • Mozbar
  • Ahref
  • Open Site Explorer
  • Plagrism checker
  • Woorank
  • Similarweb
  • Disavow tool
  • Page Speed Insight
  • 06

MODULE 6: Social Media Optimization (SMO) Course

(A) SMO Basics

  • Introduction to Social Media
  • Advantages Over Online Marketing
  • Social Media Strategy
  • Network Optimization
  • Brand Management Strategies
  • Network Profile Creation
  • How Social Media is affecting Google Search
  • How to choose right social media
  • How to generate Word of mouth
  • Integrating social media into website & blogs

(B) Twitter Optimization

  • Introduction to Twitter
  • Twitter Profile
  • Followers, Following, Tweeting
  • Twitter Setting
  • How to increase Followers
  • Using # tag
  • Building Relationship
  • Twitter Analytics
  • Finding People & Companies on Twitter
  • Twitter Tools Guidelines

(C) Youtube Optimization                      

  • YouTube Profile
  • Creating YouTube Channel
  • Uploading video and optimization
  • Increase video Views
  • Increase Subscriber
  • Increase Video viral
  • Social sharing, comments
  • Video Setting
  • Video Manager
  • Monetization of Video
  • Using Ads inside Videos

(D)Facebook Optimization                       

  • Introduction of Facebook
  • Social media strategy
  • Setting up Facebook and Privacy
  • Facebook Profile
  • What Can You Do With Facebook
  • Facebook Pages , events & Groups
  • Group Pages vs. Fan Pages
  • Reach & Engagement
  • Facebook Insight
  • Facebook Apps
  • Advantages and challenges

(E) Google Optimization                       

  • What is Google Plus
  • Google Plus profile
  • Google +Circles, Hangouts, Stream
  • Google Plus on Mobile
  • Google + 1
  • Google Plus for Businesses
  • Google Community
  • Google Post and sharing

(F) LinkedIn Optimization                       

  • ntroduction to LinkedIn
  • Creating Profile and settings
  • Increasing reach and visibility
  • LinkedIn Groups
  • Creating Company Page
  • Increase Connection
  • Article posting in LinkedIn
  • osting, sharing and Job Search

(G) Other Social Sites                            

  • SlideShare
  • Instagram
  • Flickr
  • Pinterest
  • Tumblr

(H) Reporting                                                

  • Facebook Insight reporting
  • Twitter Insight Reporting
  • LinkedIn reporting
  • Google + reporting
  • Blog and YouTube Reporting
  • 06

MODULE 7 : PPC With Google AdWords

(A) Adwords Fumdamentals

  • What is Google AdWords
  • Setting up Google Account Creation
  • Billing Methods
  • Types of Google Advertising
  • Difference between search & Display Campaign
  • Recent updates in AdWords
  • Account structure in AdWords
  • AdWords Account Limits
  • IP Address Exclusion
  • Guideline of Google AdWords
  • What is CTR, Impression, CPC

(B) Search Campaign                                

  • Types of Campaigns
  • Search , Display, Shopping, Online Video
  • Creating First Search Campaign
  • Location & Language Settings
  • Networks and Devices
  • What is Shared Library
  • Types of Bidding
  • Budget Settings
  • Ad Scheduling
  • Ad Extensions
  • Ad delivery and Ad Rotation

(C) AdGroup & Keyword                      

  • Ad groups Structure
  • Example Ad groups
  • Keyword Match Types
  • Broad Match
  • Phrase Match
  • Exact Match
  • Types of Bidding
  • Negative Match
  • Broad Match Modifier
  • Keywords Research Planner

(D)Optimization Of Campaign              

  • What is Ad Rank
  • Improve Ad Rank
  • What is Quality Score
  • Factors Improving QS
  • Reduce CPC
  • Relation between QS and CPC
  • Types of Bidding
  • Flexible Bidding strategies
  • Customize and optimize Bidding

(E) AD Copy Format And Guideline                      

  • Structure of Ad Copy
  • Creating New Copy
  • How to copy and paste ad copy
  • Types of Ad Position
  • Character Limits
  • Landing Page Quality
  • Best and Worst Ads Examples
  • Guidelines for Ads Creation
  • Tracks to Improve QS of Keywords

(F) AD Extension                                          

  • Location
  • Site Links
  • Call
  • App
  • Reviews And Ratings
  • Call Extension
  • Call Out Extension
  • Snipped
  • Messenger

(G) Other Adwords Team                           

  • Filters and Segments
  • Column Customization
  • Search Terms
  • Auction Insights
  • Keyword Reports
  • Automated Rules
  • Keyword Diagnosis Tool
  • Dimensions Tab

(H) Tracking Conversion                       

  • What is Conversion
  • Types of Conversions
  • Implementing Conversion Tracking
  • Conversion Reports
  • Practical Case Study
  • ROI Calculation
  • Thank you Page
  • Tracking Conversion by Thank U Page

(I) Display And Mobile Campaign                      

  • Types of Display Campaign
  • Create a First Campaign
  • Creating ad group and ads
  • Difference btw display & Search Campaign
  • Concept of CPM Bid Strategy
  • Types of Targeting
  • Ad Formats for Display Network
  • Display Ad Scheduling & Delivery
  • Display Planner Tool
  • Setting Remarketing Campaign
  • Create Remarketing Lists
  • Dynamic Remarketing
  • Creating Mobile Apps Campaign
  • Mobile Ad Formats & Setting

(J) Video And Shopping Campaign                            

  • Importance of Video Marketing
  • Creating a First Video Campaign
  • Setting a Video Campaign
  • Bidding Types
  • Type of YouTube Ads
  • Shopping Campaign Setup
  • Creating a shopping campaign ads
  • Google Merchant Centre
  • Product Groups
  • Ad Formats
  • Reporting and Analysis
  • Creating Mobile Apps Campaign
  • Example of Google Merchant centre ads

(K) AdWords Imp tool                           

  • Opportunities
  • Change History
  • Giving Account Access Levels
  • Display Planner
  • Ad Preview and Diagnosis
  • My Client Center

(L) AdWords Certification                       

  • AdWords Certification Exams
  • Exam Format and Pass Percentage
  • Sample Exam Questions
  • PPC Interview Questions
  • Exam Guides in PDF
  • Imp of Certification
  • Video Note for Exam

(M) Campaign Reporting                      

  • Ad Clicks Reporting
  • Performance Reporting
  • CPC Reporting
  • Conversion Reporting

(N) Google Analytics Tool                            

  • Get Live User via Paid Advertising
  • Traffic checking of Google AdWords
  • Analyzing Google AdWords Performance
  • 08

MODULE 8: Social Media Marketing

(A) SMM Basics

  • Introduction to Social Media
  • Advantages Over Online Marketing
  • Social Media Strategy
  • Facebook Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Strategy and Planning
  • Tracking and Conversion
  • ROI Calculation

(B) Facebook Marketing

  • Understanding of Facebook marketing
  • Types of Facebook Advertising
  • Creating first ad on Facebook
  • Setting Campaign and optimization
  • Create Pixel Code for conversion
  • Instagram Marketing
  • Facebook Power Editor
  • Facebook Video Marketing
  • Facebook App & Shopping Marketing
  • Traffic and Leads Generation

(C) LinkedIn Advertising                       

  • What is LinkedIn advertising?
  • Creating first ad on LinkedIn
  • Setting Campaign and optimization
  • Create conversion code
  • Types LinkedIn Advertising
  • LinkedIn New feed Advertising
  • LinkedIn Message Advertising
  • Traffic and Leads Generation
  • Facebook App & Shopping Marketing
  • Billing and Report

(D) Twitter Advertising                            

  • Twitter Advertising
  • Types of Twitter Advertising
  • Creating first ad on Twitter
  • Setting Campaign and optimization
  • Types LinkedIn Advertising
  • Create conversion code
  • Twitter App Advertising
  • Twitter Video Advertising
  • Leads & Traffic Advertising
  • Increase followers
  • 09

MODULE 9: Inbound Marketing

  • Overview of Inbound Marketing
  • Essentials of an Effective Inbound Strategy
  • Optimizing Your Website for Search Engines
  • Convert Visitors in Leads
  • Creating Content with a Purpose
  • The Fundamentals of Blogging
  • Amplifying Your Content with Social Media
  • Enticing Clicks with Calls-to-Action
  • The Anatomy of a Landing Page
  • Optimization Thank You Page
  • Sending the Right Email to the Right Person
  • HobSpot Inbound Marketing Certification
  • 10

MODULE 10: Lead and Traffic Generation

  • What is Leads?
  • How to Get Relevant Leads?
  • Importance of Leads Generation
  • How to increase Leads Online?
  • Role of landing page
  • Role of thank you page
  • Converting Visitors into Lead
  • Converting Leads into Sales
  • What is Traffic?
  • Type of Traffic
  • How to analyze & Track Traffic (Google analytics)
  • Ways to Increase Traffic
  • 11

MODULE 11: Affiliate Marketing

  • What is affiliate Marketing
  • Cost per sale(CPA)
  • Cost per click(CPC)
  • Affiliate Marketing Basics
  • Affiliate Network History
  • Introduction to Advertisers
  • Introduction to Publishers
  • How to be a successful Publisher?
  • How to manage Affiliate Network Accounts?
  • Introduction to top Affiliate Network
  • Top five Affiliate Network Understanding
  • How to choose a Suitable Affiliate?
  • How to make money via Affiliate Marketing
  • Affiliate Marketing Success Stories
  • Publishers Case Studies
  • 12

MODULE 12: Online Reputation Management

  • Basics of Online Reputation Management
  • Introduction to Social Media
  • Cost per click(CPC)
  • How to Analysis clients Business
  • Engaging with customers
  • Building Positive links
  • Why importance of ORM
  • ORM Techniques
  • Business Listing
  • Wikipedia business page
  • Create profile on other social sites
  • Creating Positive Reviews
  • Manage Comment and Rating
  • 13

MODULE 13 : E-Mail And SMS Marketing

  • Introduction to Email Marketing
  • Email as Conversation
  • Creating the HTML Email
  • Types of Email Marketing
  • Landing Pages Optimization
  • How to Create Mailing List
  • How to Observe Spam words
  • Top Email marketing software and online tools
  • How to set up auto responders
  • How to land in inbox instead of spam folder
  • Improve ROI by the help of A/B Testing
  • Metrics & Measurement
  • SMS Marketing
  • Types of SMS Marketing
  • Benefits of SMS Marketing
  • How to Write Effective SMS Content
  • Example of Bulk SMS
  • 14

MODULE 14 : GEO Targeting

  • Introduction to GEO Targeting
  • IP Based GEO Targeting
  • Tracking Email Location
  • Website Planning based on Geographic
  • Keyword Solution based on Geographic Targeting
  • How to Reach Visitors From Different Countries
  • 15

MODULE 15: Bing PPC

  • What is Bing PPC
  • Feature of Bing PPC
  • Create 1st PPC Campaign
  • Guideline of Bing PPC
  • Optimization of Bing PPC
  • Keywords Biding
  • Keywords Research
  • Conversion Tracking
  • How to improve Quality score
  • User experience for landing page
  • Other Imp Bing PPC Activity
  • Campaign Reports
  • 16

MODULE 16: Video Marketing

  • What is Video Advertising?
  • Importance of Video Marketing
  • Create Channel and profile
  • Create First Video Campaign
  • Benefits of Video Marketing
  • Uploading Video on Video Marketing
  • Using YouTube for Business
  • Video Marketing Strategy
  • Create Video AdGroup
  • Understanding Bid Strategy & Targeting option
  • Video Marketing Report
  • 17

MODULE 17: Mobile Marketing

  • What is Mobile Marketing
  • Benefits of Mobile Marketing
  • Understanding Mobile devices
  • Mobile marketing Trending
  • Creating Mobile Website through WordPress
  • Using tool for creating Mobile website & Apps
  • Advertising on Mobile (App & Web)
  • Targeting ads on apps
  • Targeting ads via location
  • Targeting ads on search engine
  • Installing and uploading apps on Android and IOS
  • SMS Marketing
  • Promoting apps on Search engine & Social media
  • 18

MODULE 18: Google AdSense

  • What is AdSense
  • Benefits of Google AdSense
  • How to get Website approval for AdSense
  • Guideline of Google AdSense
  • Using Google AdSense account interface for YouTube & website
  • Types of ads and Category
  • Advertising on Mobile (App & Web)
  • Targeting ads on apps
  • Targeting ads via location
  • Targeting ads on search engine
  • Installing and uploading apps on Android and IOS
  • SMS Marketing
  • Promoting apps on Search engine & Social media
  • 19

MODULE 19: Blogging

  • What is blogger
  • What is blogger
  • How to create Blog on BlogSpot
  • How to create blog on WordPress n other blog website
  • How to create new post
  • How to create page
  • Earn Money from Blogging
  • How to customize and manage setting
  • How to promote blog website
  • 20

MODULE 20: WordPress Website Creation

(A) Buying Domain & Hosting Server

  • Buy Domain
  • Buy Hosting Server Space
  • Get User id and Password

(B) WordPress Installation

  • Features of WordPress
  • Quick Install the WordPress
  • Create user id and password
  • Create Database
  • Create profile

(C) Working With WordPress Themes

  • Understanding the Structure of WordPress Themes
  • Finding Themes and Choosing the Right One
  • Installing and Configuring New Themes
  • Editing and Customizing Themes

(D) Basics of the WordPress              

  • Understanding the WordPress Dashboard
  • Pages, Tags, Media and Content Administration
  • Core WordPress Settings
  • Menu Design

(E) WordPress Plug-In                            

  • Finding and Installing Plug-in Quickly and Easily
  • Using WordPress Plug-in
  • Recommended WordPress Plug-in

(F) Build Design the Pages                       

  • Create New Page
  • Page Design and Customize
  • Add Widget in Page
  • Build, Editing and Publish

(G) Post Content Management         

  • Post Content Management
  • Organizing Posts with Categories
  • Connecting Posts Together with Tags

(H) SEO On WordPress                            

  • Page Optimization
  • Post Optimization
  • Image Optimization
  • URL Optimization
  • Security and manage
  • 21

MODULE 21: Content Marketing

  • What is content marketing
  • Benefits of content marketing
  • Content Marketing Strategy
  • Why Businesses Need a Content Marketing Strategy
  • Content marketing responsibilities
  • Create content
  • Optimize that content for SEO
  • Manage social media
  • Create Unique and shareable content
  • Tutorial and events based content
  • Content Spinning
  • Grammar checker tool
  • Duplicate Content Checker tools
  • Blog, article and content in image submission
  • Keywords based content
  • 22

E-commerce Marketing

  • Understand Ecommerce Marketing
  • Benefits of Ecommerce Marketing
  • Different Type of Ecommerce Marketing
  • Top Ecommerce website in the world
  • Ecommerce Marketing scenario in India
  • How to do Promote(SEO, SMO) Ecommerce Website
  • Perfect Ecommerce Marketing Strategy
  • How to use affiliate marketing to promote your ecommerce business website
  • 23

MODULE 23: Google Webmaster Tool

  • Introduction of Google Webmaster Tools
  • Importance of Google Webmaster Tools.
  • Setting Up Google Webmaster Tools Account
  • Adding Websites to Google Webmaster Tools
  • Tracking the performance of website in Google Webmaster Tools
  • How to add sitemap in Google webmaster tool
  • How to check robots and sitemap
  • How to check Google Structure data, Rich card and Highlighting
  • How to remove 404 errors in Google webmaster tools
  • Using Google Link Disavow Tool
  • www and Non www website versions
  • Language and country Targeting through GWT
  • New Advance Activities in Google webmaster tool
  • Internal Link and back links Analysis through GWT
  • 24

MODULE 24: Google Analytics Tool

  • Understanding Google Analytics
  • How Google analytics Works and benefits for website and app?
  • Google analytics Account Structure
  • Setup an Google analytics account for website or apps
  • Guideline of Google analytics account
  • How to add analytics code in website/app
  • Understanding Real Time Visitors
  • Tracking of audience in GA
  • Tracking of traffic source in GA
  • Tracking Traffic for Page Visitors
  • Understanding Goal and Conversion
  • Difference between Bounce Rate and Exit Rate
  • Technique reduce bound rate
  • How to integrate AdWords in analytics account?
  • Observing paid marketing Campaign in Google analytics
  • Know about other activities in Admin Section
  • How to generate Company Oriented report in GA
  • 25

MODULE 25: Market Place Selling

  • Understanding Market Place
  • How to Sell On Amazon
  • How to Sell Flipkart and others
  • How to optimize Products on Market Place
  • How to sell website domain
  • How to sell image and content
  • Essential Things to be A great Seller
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