Pay Per Click Training

Diploma in Google ADWORDS (Pay Per Click) & MOBILE MARKETING

  • What is Pay per Click Marketing
  • Importance & Benefits of PPC
  • Other Pay-Per-Click Providers
  • What is Google AdWords ?
  • How to set up PPC Campaign
  • Google Adword Networks
  • Search- Searching on Google(.Com, .in, .ph etc.)
  • Search Partners- (AOL, Earthlink, Powered by Google, Site Search
  • Google Adword Account Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • What is “Click-through-Rates” CTR
  • What is Impression?
  • What is “Cost/Conversion”?
  • What is Tracking Code?
  • Diff between SEO & PPC keywords
  • Keywords popularity, Search Volume
  • Categorize Keywords in Ad groups
  • Keyword Types:Broad, Exact, Phrase
  • Ads versus Landing Page
  • Important of Landing Page
  • Optimize your landing pages
  • Use ‘Calls to Action’/Cost/Conversion
  • PPC reporting structure
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position/ Bid Management
  • Define Bid for Each Keywords
  • User Define bids/Google Automatic Bids
  • Importance of bidding techniques
  • Competitors Analysis for bidding
  • DISPLAY NETWORK CAMPAIGN
  • (Creating Image/Video/Text/Flash Banner)
  • Navigation through Menus/Home/Campaigns/Opportunities/Tools & Analysis, Billing, My Account
  • Using Remarketing (Display Network)
  • Using MCC (My Client Centre)
  • Linking Existing Adwords with MCC
  • Approving from Adwords
  • Creating Additional Users/Adwords Editor
  • Google Merchant Center is a tool which will upload your product listings to be used for Google Shopping, Product Listing Ads, & Google Commerce Search. By linking your Google AdWords and Merchant Center accounts, you will be able to surface your products directly to users through Product Listing Ads.
  • Learn how to create Product listing Ads.
  • Keywords Performance Reports
  • Ad Performance Reports
  • PPC Campaigns Tools